When shopping for outdoor power equipment, many homeowners and landscaping professionals are surprised to learn that several competing mower names actually belong to the exact same parent firm. Corporate giant Stanley Black & Decker oversees an extensive lineup of residential and commercial lawn mower brands, operating across global markets with over 50,000 employees and more than 100 manufacturing sites worldwide.
This overview details the seven primary lawn mower brands operating under the Stanley Black & Decker corporate umbrella: DeWalt, Craftsman, Cub Cadet, Hustler, Troy-Bilt, Stanley Tools, and Rover. It highlights their acquisition histories, specialty mower types (zero-turn, riding, self-propelled, battery-powered), key features, and ongoing support for residential buyers and commercial fleet operators.
| Brand Name | Key Focus & Mower Types | Notable Features / Specs | SBD Acquisition Year |
|---|---|---|---|
| DeWalt | Push and self-propelled mowers | 60V Max battery system, steel decks, limited lifetime warranty | 1960 |
| Craftsman | Riding, zero-turn, self-propelled, push | Hydrostatic transmission options, gas and battery lineups | 2017 |
| Cub Cadet | Zero-turn, riding, electric walk-behind | Synchro Steer technology, Ultima Series, electric ZT1 42E | 2021 |
| Hustler | Commercial and residential zero-turn mowers | Fleet program discounts, custom attachments, demo programs | 2021 |
| Troy-Bilt | Riding mowers, zero-turn, walk-behind | Multi-season attachment compatibility, video maintenance guides | 2021 |
| Stanley Tools | Walk-behind and low-profile battery mowers | V20 FatMax battery platform, ultra-low decks for clearing obstacles | 2010 (Merger) |
| Rover | Ride-on, zero-turn, walk-behind mowers | Kawasaki V-Twin engine options, parts support active through 2032 | 2021 |
1. DeWalt
Known globally for heavy-duty jobsite tools, DeWalt expanded into outdoor equipment to complement its signature yellow-and-black cordless system. Founded in 1924 and acquired by Stanley Black & Decker in 1960, the brand produces high-performance push and self-propelled mowers for demanding yard maintenance.
A standout model is the 60V Max RWD Self-Propelled Mower, featuring a 21-inch steel deck, variable speed control, and multi-mode cutting options. DeWalt also provides direct replacement accessories like drive belts and mower blades, backed by a limited lifetime warranty when purchased through authorized sellers.
2. Craftsman
Established in 1927, Craftsman officially joined Stanley Black & Decker in 2017. The brand builds accessible hand tools and lawn machinery, earning multiple industry awards for practical designs across push, self-propelled, riding, and zero-turn lawn mowers.
Craftsman riding mowers significantly reduce physical effort on wide yards. Models like the 46-inch HP Kohler Gas Riding Lawn Mower pair wide cutting decks with smooth hydrostatic transmissions to slice through dense grass without stalling.
3. Cub Cadet
Cub Cadet has specialized in yard care since 1961, when it produced its first garden tractor. In 1966, the brand introduced the industry’s first hydrostatic-drive garden tractor. Stanley Black & Decker acquired Cub Cadet in 2021 to bolster its premium lawn care portfolio.
The company’s Ultima Series zero-turn mowers incorporate Synchro Steer technology, delivering strong stability on slopes up to 20 degrees. Cub Cadet also caters to zero-emission preferences with battery models like the ZT1 42E electric zero-turn mower.
4. Hustler
Hustler fundamentally changed yard care in 1964 when founder John Regier invented the world’s first zero-turn riding mower. Becoming part of Stanley Black & Decker in 2021, Hustler continues to build high-maneuverability equipment for residential yards and commercial landscapers.
Commercial contractors can take advantage of the Hustler Fleet Program, which provides tiered pricing discounts of 25% or more when buying multiple units on a single invoice. Customers can also schedule local dealer demos and customize mowers with side baggers, trash kits, and LED auxiliary lighting.
5. Troy-Bilt
Troy-Bilt traces its roots back to 1937 with the creation of the first residential rototiller. Following its 2021 acquisition by Stanley Black & Decker, the brand continues to supply riding tractors, zero-turn models, and walk-behind mowers designed for diverse landscapes.
Beyond grass cutting, select Troy-Bilt riding mowers accept winter attachments for snow removal. The brand also supports owners with online video tutorials and step-by-step guides covering routine maintenance, blade swaps, and engine troubleshooting.
6. Stanley Tools
Founded by Frederick Stanley in 1843, Stanley Works merged with Black & Decker in 2010 to form the present parent organization. Alongside hand tools and construction gear, the Stanley brand produces compact walk-behind lawn mowers.
For instance, the 18V Stanley V20 FatMax Self-Propelled Mower features an ultra-low 28 cm deck profile that easily slips under low porches and garden obstacles. Its quiet battery operation lets homeowners trim lawns without generating excessive neighborhood noise.
7. Rover
Originating in Australia in 1956, Rover built a strong legacy in Oceania by manufacturing rugged walk-behind, ride-on, and zero-turn mowers. Stanley Black & Decker integrated Rover into its global outdoor group in 2021.
Flagship models like the Lawn King 18/42 combine a 42-inch deck with a Kawasaki V-Twin engine and automatic transmission. Although new distribution in Australia has wound down, official parts support and warranty servicing for eligible Rover mowers remain active through 2032.
Frequently Asked Questions
Which lawn mower brands belong to Stanley Black & Decker?
Stanley Black & Decker owns DeWalt, Craftsman, Cub Cadet, Hustler, Troy-Bilt, Stanley Tools, and Rover. These brands offer models ranging from cordless push mowers to commercial zero-turn tractors.
Are Cub Cadet and Troy-Bilt made by the same company?
Yes, both Cub Cadet and Troy-Bilt are owned by Stanley Black & Decker following corporate acquisitions in 2021. While sharing parent ownership, each brand maintains separate engineering teams and product lineups.
Does Stanley Black & Decker manufacture commercial zero-turn mowers?
Yes, brands under the Stanley Black & Decker umbrella, particularly Hustler and Cub Cadet, engineer commercial-grade zero-turn mowers backed by commercial fleet discount programs and high-durability decks.